GEORGE GITAU MBIYU

The aim of the research was to determine the connection between strategic responses and organizational performance among Kenyan commercial banks. A descriptive cross-sectional design of research was employed. This was because it sought to show the relationship of different variables. 43 commercial banks made up the population of the research. The data was gathered from strategic and finance managers from the banks. Quantitative data was gathered by the use of semi-structured questionnaire. The gathered data was assessed to check for errors and completeness. A simple linear regression model was applied to assess the effect of strategic responses on organizational performance of commercial banks situated in Kenya. The research results highlighted that strategic responses led to improved financial performance as it is shown by an increase in profits, an increase in the return on assets and investments. Strategic responses also led to bank’s ability to cover its expenses and yield profits and gross profit margins for the commercial banks. The researcher suggests that existing and upcoming commercial banks ought to employ strategic responses in order to better their performance. Strategic managers should implement expansion strategies such as leveraging their existing resources and capabilities in order to remain competitive. More research ought to be conducted with regards to the impact of response strategies to transformations in technology to Kenyan commercial banks and strategies of expansion and their performance