SINGOEI JAMES KIPEMBOI

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Research Topic
Entrepreneurial Orientations and Sustainability of Water Business in Nairobi County.
Singoei
Bio

I was born in 2/7/1973 in Salama location Laikipia County.I attended KIpkabus Upper Primary School from 1980 to 1989 and then proceeded to Kipkabus secondary school from 1990 to 1993 having completed form four with a mean grade of B-.I was called to pursue a BA Program in Kenyatta University but I opted to join East African school of Civil Aviation in 1995 for a DIPLOMA Course in Aeronautical information. I completed the course in 1998 and was immediately employed by Kenya civil aviation Authority. In 2005 I did DIPLOMA Course in Strathmore University before enrolling for a degree in Bachelor of Science in Information Technology at KCA University in 2007.I Graduated in 2010 with a second class honors in Bachelor of Science in Information Technology In 2016 I joined University of Nairobi for a MSC.IN Entrepreneurship and Innovation Management.

Abstract

Abstract

The study aimed at determining the level of sustainability of water business in Nairobi
County, Kenya and establishing the effect of entrepreneurial orientation on sustainability of
water business in Nairobi County, Kenya. The study was informed by the social cultural
theory of entrepreneurship and Schumpeter’s theory of innovation. The study used a
descriptive research design. The target population was all the 33 water firms in Nairobi. The
unit of study was the managing directors of the firms. The study was a census of all the water
firm in Nairobi. Purposive sampling was used to select the study participant, that is, the
managing directors. The study used primary data which was collected by use of structured
questionnaires. Secondary data was also collected on sustainability of water businesses in
Nairobi. The Statistical Package for Social Sciences (SPSS) software version 20.0 was used
to carry data analysis. Descriptive as well as inferential statistics were used in the study. The
descriptive statistics included frequencies, percentages, means and standard deviations.
Inferential statistics included Correlation and regression analysis which were used to show
the relationship between the dependent and independent variables. Findings were presented in
form of tables. The study found that innovativeness, risk taking, competitive aggressiveness
and autonomy of the entrepreneur have a positive and significant influence on sustainability
of water businesses in Nairobi. The study concluded that innovativeness in entrepreneurship
affects the sustainability of water businesses. Adoption of innovative ways of marketing and
production can improve the performance of the business. It was recommended that water
businesses in Nairobi County devise ways and means of raising sufficient funds that can be
channelled to research and development of new innovative products in the water businesses.

Research Supervisors

Research Supervisors

Prof. Jackson Maalu