Dennis Kang’ara is an Enterprise Developer professional with over 10 years in the field has passion for creativity, innovation and empathy, with a keen eye for new business opportunities. I’m experienced, resourceful and effective in: project implementation, monitoring and evaluation, partnership management, resource mobilization, business coaching and planning. Having held positions in the legal, medical and business fields. He is able to tailor his skills to meet the needs to various clients. He has increased efficiency, proper management and successfully grown over 200 startup ventures across the country, and a developer of Kazi Mtaani Projects that provides employment opportunities to the youth and promotes social entrepreneurship thus earning a living, and leads to long-term economic growth for themselves, their families and their communities.
Abstract
The need to keep abreast of the ever-changing business environment to a digital economy, insurance firms need to utilize firm technology in order to keep up and gain a competitive edge. Emerging new firm technologies, globalization, changing consumer insurance needs have motivated changes in a firm's business practices or processes. Firm technology has provided new avenues for insurance firms to be more efficient and effective, its integration in the system has become its driving force for competitiveness. This study was motivated by the need to investigate how insurance companies in Kenya are striving in gaining a competitive advantage through the utilization of firm technology. It was grounded using Resource-based theory and Technology acceptance theory, and it targeted 48 licensed insurance companies of which 35 Operations Managers responded. Questionnaires were used in collecting primary, and a sample mean, standard deviations and regression analysis were utilized in analyzing data, as well as tables to present findings. It was established that insurance companies are striving to gain competitive edge by adopting firm technology in product innovation and service delivery despite the challenges from the ever-changing internal and external business. The findings were that the key impact for the use of firm technology was improved efficiency underwriting and claims process, facilitated valuable customer relationship management, enhanced research and development innovative, differentiated and market-driven insurance products based on client’s needs, proper auditing and sound investments. The study concludes existence of a positive and significant relation between insurance companies gaining competitive advantage in the market through adoption of various firm technology and recommends a firm`s management should continuously adopt new emerging technologies and staff training.
Research Supervisors
Dr. Vincent Muya Ndambuki