Collins Kamau joined the Masters programme in 2016, pursuing Masters of Business Administration under which he specialized in Strategic Management.
It was an exhilarating journey full of scholarly satisfaction and an eye opener in dynamic thinking to solve organizational challenges and give a clear path in to a productive growth path.
Abstract
In the 21st century, strategic leadership is viewed as one of the greatest concepts in adopting better value based culture within business firms. At Equity Bank’s strategic leadership have been described as a key contributor towards organizational competitiveness. Strategic leadership at Equity Bank’s determine the strategic direction for the organization and the strategic action that is alleged to enhance the firm’s competitiveness. The research objective of this study was to determine the linkage between strategic leadership and competitive advantage at Equity Bank. The theories anchoring this study included the Upper Echelons Theory and Contingency Theory. The study adopted a case study research design. An interview guide was used to collect data. This study applied content analysis. It can be concluded that the most commonly applied strategic leadership practices at Equity Bank included setting strategic direction (targets), core competencies, training and development programs, organizational culture and code of ethics.
Research Supervisors
Prof. Ogutu