PROF. KINOTI MARY WANJIRU

PROF. KINOTI MARY WANJIRU

Associate Professor and Associate Dean of Graduate Business Studies (AD-GBS), School of Business, University of Nairobi.

CV

Websites

Recent publications

PUBLICATIONS AND RESEARCH PAPERS

  1. Meru, A.K and Kinoti, M. W. (2018). Public Leadership for Development in Kenya. Africa Journal for Public Affairs. Upcoming edition
  2.  Meru, A. K and Kinoti, M.W. (2019). Managing Diversity in Kenya. In Georgiadou, A., Gonzalez-Perez, A. and Olivas-Lujan, M (eds). Diversity in Diversity Management. New York: Emerald Publishing.
  3. Ogechi, A., Meru, A.K and Kinoti, M.K. (2018). Kenya’s Blooming Flower Industry: Enhancing Global Competitiveness. In Ifedapo and Mark (eds). Africa’s Competitiveness in the Global Market. London: Palgrave Macmillan Publishers.
  4. Meru, A.K and Kinoti, M.W. (2018). Strategic Globalization Alternative: The Case of Kenya. In J. Mark Munoz (ed). Globalization Alternative Strategies for the International Economy. New York: Business Expert Press. 16
  5. Meru, A.K., Musau, F and Kinoti, M.W. (2018). Artificial Intelligence Based Decision Making in Marketing and Sales in Third World Countries. In J. Mark Munoz and Al Nagvi (eds). Strategy in an Artificial Intelligence Economy. New York: Business Expert Press.
  6. Kinoti M.W, Kihiko K.M and Thomas M. C (2016) book chapter on Women Empowerment through Government Loaned Entrepreneurship Teams (GLETs) in Kenya. Ben-Hafaïedh, C. and Cooney, T. M. (Eds.) (2016), Research Handbook on Entrepreneurial Teams: Theory and Practice. Edward Elgar Publishing, Cheltenham
  7. Kihiko M.K, Kinoti M.W (2016 ). The Business Case for Climate Change: The Impact of Environmental forces on Kenya’s Public Listed Companies (PLCs) book chapter Climate Change and the 2030 Corporate Agenda for Sustainable Development, in the Series: Advances in Sustainability and Environmental Justice. Edited by Liam Leonard and Maria Alejandra, Emerald Group Publishing Limited, Howard House, Wagon Lane, Bingley, BD16 1WA, United Kingdom
  8. Macharia R. W., Kibera F.N., Munyoki J.M. and Kinoti M.W. (2017). Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya. Journal of Marketing and Consumer Research. Vol. 32
  9.  Macharia R. W., Kibera F.N., Munyoki J.M. and Kinoti M.W. (2017). Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya. European Journal of Business and Management, Vol. 9, No.5
  10.  Kinoti M.W. (2016). Influence of Green Marketing Practices and Corporate Image on Performance of ISO 9000 and 14000 Series Certified Firms in Kenya. ORSEA Journal, Vol. 6, No.1
  11. Nkari I.M., Munyoki J.M. and Kinoti M.W. (2016). Branding Practices for Fresh Fruits and Vegetable and the Performance of Commercial Farmers in Kiambu County, Kenya. European Journal of Business and Social Sciences. Vol, 5, No. 09
  12.  Kinoti, A.M and Kinoti M.W( 2016 ) , Public sector leadership for development under new constitutional dispensation in Kenya book chapter
  13. Adede, O. A and Kinoti M.W (2016). Determinants of Consumers’ Choice of Milk Brands In Selected Residential Estates Owned by Nairobi City County, Kenya:A Conceptual Paper, International Journal of Business and Social Science Vol. 7 No. 4 April , 2016 pp 211-222. 17
  14.  Kinoti M.W and Kibe A.W (2015). Relationship marketing and customer loyalty in mobile telecommunication industry in Nairobi, Kenya Dba Africa Management Review Vol 5, No 3 15)
  15. Odhiambo D.O and Kinoti M.W (2015), Quality health care strategies in improvement of service delivery at the national referral hospitals in Kenya, Dba Africa Management Review Vol 5,No 2
  16.  Angasa P., Kinoti M. W (2013). Factors affecting consumer perception of Kenyan Manufactured Fast Moving Consumer Goods in the East African community: A case of laundry detergents products. Dba Africa Management Review Vol 3 No 2. Pp. 108-123
  17. Kinoti M.W, Njeru N. (2013). An Investigation into Market Positioning Strategies Practised By Pharmaceutical Firms in Nairobi, Kenya. Prime Journal of Business Administration and Management (BAM) ISSN: 2251-1261. Vol. 3(7), Pp. 1118-1124.
  18.  Kerubo C.O, Kinoti M. W (2012). Factors contributing towards adoption of green marketing practices in the mobile phone service providers in Kenya. DBA African Management Review Vol. 2 NO. 1pp 42-55
  19.  Kinoti M. W, Mbugua M, Mokamba L. (2012). Effects of shared services strategies and cost reduction: A case of East African Breweries Ltd in Kenya. Africa Journal of Business and Management, Vol 2, 2012 pp 189-200
  20. Kinoti M.W (2012). PhD thesis titled “Green Marketing Practices, Corporate Image, Organizational Characteristics and Performance of ISO 9000 and 14000 Certified Organizations in Kenya” University of Nairobi, School of Business
  21. Kinoti M.W (2011). Green Marketing Intervention Strategies and Sustainable Development: A Conceptual Paper, International Journal of Business and Social Science Vol. 2 No. 23, PP 263-273
  22.  Kinoti M. W (2009). Sales Management, A Manual for B.Com Distance Learning Programme, Centre of Distance Learning (CODL) University of Nairobi
  23. Kinoti M. W (2006). Principles of Marketing, A Manual for B.Com Distance Learning Programme, Centre of Distance Learning (CODL) University of Nairobi
  24. Kinoti M. W (2003). Green Marketing and Sustainable Development a Kenyan perspective, PhD independent study paper: University of Nairobi